How Apple is using iOS to control the iPad upgrade cycle

Following Apple's Q2 earnings there has been concern from some quarters that iPad sales are flagging and that we may have hit what pundits call 'peak iPad.'

That's the hype, but what about the facts? The fact is that Apple is carefully control the iPad upgrade cycle.

Before I go on, some facts.

• Apple sold 16.35 million tablets (which includes the iPad and iPad mini tablets)
• This figure is down 37 percent on the previous quarter, and down 16 percent on the year-ago quarter
• However, it still represents the fifth best quarter for the iPad, behind Q1 14, Q1 13, Q2 13, and Q3 12.

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