Windows Phone has neither Android's overwhelming market share, nor the iPhone's stranglehold over high-margin sales. The research firm IDC predicts Microsoft's mobile OS will account for only 3.9% of shipments this year. It's basically an also-ran.
But Microsoft hopes to change that. The company just absorbed 25,000 Nokia employees, an assimilation that poses enormous logistical challenges but shows Microsoft is finally serious about mobility. The company will also soon release Windows Phone 8.1. Unveiled last month as a developers' preview, its new features include a more customizable UI, a notification center, and Cortana, Microsoft's much-hyped answer to Siri and Google Now.
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