Tuesday, December 17, 2013

How Apple's Mac OS X and iWork defined software in 2013

Cat, meet pigeons. Apple played a blinder at this year's Worldwide Developers' Conference (WWDC). Not only did it announce new hardware, and ship Mavericks -- the latest update to OS X -- it also stuck up a pair of manicured fingers at sometime-rival/sometime-ally, Microsoft.
You might say the Seattle giant has slightly lost its way with its 30-year-old operating system. There was the underwhelming Windows RT, the bifurcation of versions -- which it apparently wants to bring closer together again, and its dithering over whether or not the start button is a good thing. All in all, it's had a lot on its plate.
Apple, on the other hand, has maintained a clear distinction between its mobile and desktop operating systems, and shipped updates for each -- for free. 
That's right -- free. Microsoft is still primarily a software company, Xbox One and Lumias aside, so needs to make money off its code, while Apple can afford to hand it out gratis in the interest of boosting hardware sales.

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