Windows 8.1 is a free upgrade for Windows 8 users, but $120 and up if bought brand new.
The new yearly Windows release cycle means that changes are necessary, but Windows needs to remain a big moneymaker for Microsoft. They should include about 5 years of free upgrades with any new Windows device or license sold, and maybe $25-30 or so yearly upgrades if you want to keep upgrading a device beyond that. If you want to start fresh with a new, non-upgrade copy, then the $120 price can remain in place but would then include the 5 years of upgrades.
This is the best way because I am sure that if each yearly upgrade were sold independently, as Apple has done until this point, most people would be running old software very quickly. They wouldn’t buy the upgrades even if they were as cheap as $20. However you can usually count on them buying a new device within 5 years or so.
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