Microsoft's position in the smartphone industry has never really been that strong. They had Windows Mobile, which wasn't exactly as polished as BlackBerry. Then they moved on to Windows Phone 7, which was notably better and certainly more functional than Windows Mobile but was still a far cry behind iOS and Android. When Windows Phone 8 came out, people started to take more notice.
Windows Phone 8 is a good platform. I really like the way it looks. I'm not really into minimalism, but Microsoft managed to pull it off and make it work in my opinion. Not only that, but the entire platform runs smoothly without needing outrageous specs to make it happen. You can have a smooth-running Windows Phone 8 device with just a dual-core processor and 1GB of RAM - those were specs that were high-end back in 2011, so it's impressive to see how well Windows Phone 8 can hold it up given that it's almost 2014.
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