Wednesday, March 12, 2014

Acer Still Undecided On Windows Phone, Thinks It Needs More Marketing

When it come to Windows Phone handsets, Acer appears to be somewhere on the bench, and sometimes in the field. The company has released several Windows Phone handsets in the past, although we’re not sure what their strategy is because for the most part, Acer’s handsets are rather unassuming and to a certain extent forgettable.
That being said, it seems that Acer is still in talks with Microsoft regarding Windows Phone devices, at least that’s according to an interview that MobileNews had with Acer’s EMEA VP of Smartphones, Allen Burnes.
According to Burnes, “Windows Phone is a strong OS. But it faces an issue that is not associated with its design. That is a lack of marketing. As a handset manufacturer I have to drive my brand.”

No comments:

Post a Comment