The behind-the-scenes happening that led to the ouster of Yahoo and Apple's partnership with The Weather Channel were revealed on Friday by Re/code. The change coming with the launch of iOS 8 this fall ends a more than 7-year-long partnership between Apple and Yahoo for the iPhone's native Weather app.
The Weather Channel already provides data to Yahoo — who, in turn, supplied it to Apple's iPhone app. But in this instance, the company trumped Yahoo and took its place by going above and beyond, allowing Apple to cut out the "middle man."
"To convince Apple to make the shift and cut Yahoo out of the middle, the Weather Channel added a lot more technology and information to the offering that it does not provide to Yahoo," Kara Swisher reported. "That includes more weather specificity related to the location of a user, a nine-day forecast (up from five), a weather-conditions summary and more.
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