With over $100BN in the bank right now Apple AAPL -0.4% is doing what it does best: fighting for independence. For years the Cupertino-based company has battled to secure its own exclusive hardware deals, software patents and proactively do away with dependence on key rivals.
Perhaps the most famous instance of this is Apple Maps, which (jokes aside) was designed purely to stop Apple being beholden to Google GOOGL -0.18%. Well now Apple looks set to kick another key Google service to the curb…
Goodbye Google Now
According to 9to5Mac (which has been on a roll), next week Apple will unveil ‘Proactive’ as a key new service built into iOS 9. Proactive will aggregate information across Siri, Contacts, Calendar, Passbook, and third-party apps to create contextually aware information.
Read more...
Perhaps the most famous instance of this is Apple Maps, which (jokes aside) was designed purely to stop Apple being beholden to Google GOOGL -0.18%. Well now Apple looks set to kick another key Google service to the curb…
Goodbye Google Now
According to 9to5Mac (which has been on a roll), next week Apple will unveil ‘Proactive’ as a key new service built into iOS 9. Proactive will aggregate information across Siri, Contacts, Calendar, Passbook, and third-party apps to create contextually aware information.
Read more...

